What is digital sales? Digital sales is a category of direct sales conducted via electronic means and outlets, such as phone, email, social media, online surveys, and web-based media. The definition of digital sales isn’t quite as expansive as the list above might be, though. Rather, it consists of a number of practices that are used to bring in new clients and increase current clientele, with the understanding that clients will buy from them again if they like what they see. The underlying definition of digital sales isn’t quite as broad and encompassing as the list above might be, though.
Some digital sales techniques may fall under this broad umbrella. For example, you might use email, phone, or web-based survey methods to contact your prospects and convince them to buy from you. Alternatively, you might offer an incentive, such as a free e-book or other digital giveaway, for people who opt in to your mailing list. If you want more prospects to sign up for your list, you might offer them something of value for free. Regardless of which technique you use, however, you need to do everything you can to keep your prospect interested in what you have to offer.
It’s no wonder, then, that salespeople are implementing CRM solutions. They allow salespeople to connect with their clients in new ways, and to find out what types of leads are coming from specific areas. By bringing together all of your contact information (business address, names, email addresses, etc.) with those of your customers, a CRM solution can help you find new clients and keep your existing ones interested.
But there’s more to a digital sales transformation than just locating new buyers and keeping them happy. You also have to get them to buy. That means building a relationship with the prospect, one that you’ve built up over time by communicating with them via phone, email or face-to-face. However, if you’ve never offered a product or service before, how do you create that connection? Fortunately, it’s easy to do!
One of the keys to making a sale is having the right time to sell. When you’re sitting at your desk, staring at the clock, sweating bullets, and wondering when the next buyer will show up, you’re putting yourself out of business. When you’re sitting in your office, relaxed and focused on the tasks at hand, you’re better able to identify buyer needs and make them a priority.
Digital marketing automation brings the power of digital sales to your company. It removes the need to build relationships with each prospect and gives you the ability to conduct your sales process automatically. By automating many of the steps of the sales process, including lead capture, tracking and measuring results, digital marketing automation streamlines the entire process. It also allows your sales team to work smarter, not harder – working smarter means you can serve more customers with less effort. With the convenience and power of digital marketing automation, you can focus on getting the word out about your products and services and let the experts handle the rest. It’s all about leverage; the more connections and relationships you can develop, the more opportunities you’ll have to earn more money.
The most important part of any digital transformation is defining the purpose and the impact of your new marketing approach. Ask yourself what makes your company different, what sets it apart from your competition, what kind of people do you aspire to attract, and what types of services or products would give you the greatest opportunity for growth. Once you know those things, put them into action. Don’t leave anything to chance. Integrate your new marketing strategy into your current organization, create a training and support system to help employees get to know your digital transformation, and make sure that every step is well documented.
Digital marketing automation will shorten your sales cycle by making everything you need to launch your sales campaigns automatic. Digital marketing software tools automate many of the processes involved in your business so that your sales reps no longer have to be involved in the process of selling, explaining the benefits of your product or service, getting to know prospects, creating proposals, scheduling follow up calls, handling customer questions and more. Digital transformation provides an excellent opportunity for increased sales efforts and revenue without incurring the time and knowledge costs that come with doing it all themselves. By taking full advantage of this digital transformation you’ll empower your sales reps to maximize their revenue potential and put your business where it can make the most profit.