Tips For Successful Website Design With SEO
Website design with SEO is essential in helping your website perform better than ever. However, as eCommerce industries evolve, so do the methods of designing a website. Therefore, it’s critical to understand the difference between a visual aesthetic boost and a necessary upgrade to the website s functionality and design to support your customer and to assist drive consistent sales. The best way to find out the difference is to research your options with Google’s first page. Below I have listed a few things to keep in mind while designing a website that will benefit you and your SEO campaign.
Google’s first page is your starting point for determining your position in Google’s rankings. A good starting place is having well-thought-out header tags and post Launch SEO articles written and optimized to achieve a high-priority search engine placement. These two factors will ensure that your SEO efforts will continue to achieve high priority rankings for a very long time to come.
For any successful website design with SEO, it’s crucial to understand that the layout, typography, graphics, and overall feel need to be in line with the client’s branding. This means that a professional SEO designer who has previous experience working with a brand name client will do a much better job than a newbie trying to build a new brand from scratch. The client may have a specific look in mind or a general concept of what they want. Still, a good SEO designer can work with the client to achieve a successful looking and performing site that will keep them in the lead of their competition for years to come.
Another thing that we need to focus on is the user experience. There is absolutely no point in spending lots of money on a new website design with SEO only to have it poorly designed and filled with broken links, erroneously placed images, and buttons that are so incorrectly labeled that the user leaves. This will not only cost the client more money, but it will also potentially cause users to avoid using the website ever again. SEO must be easily navigable, easy to use, and easy to read. If a user is presented with a page full of ads, error messages, and useless links, they will close the window out of frustration, never returning.
To measure the user experience and the effectiveness of a page’s design with SEO, it is essential to take advantage of Google Analytics. Google Analytics is the most powerful tool that any marketer or SEO specialist should own. You can upload a page for analysis by placing it into the Google Analytics Content Detail and analyzing the source code. This will allow you to identify the most trafficked and visited pages within your site and reveal the keywords used to drive traffic to that page.
After identifying the most trafficked pages within your website, you should compare the content of each page using Google’s excellent tools called Google’s rich search. For example, if you want to get more clicks on an article, write the article title and meta description around a keyword phrase that you think will rank highly in Google’s organic search results. Then, place the keyword or phrase in the title, in the opening body of the article, and the last sentence of the body. When doing this, Google will see that the article has a lot of potential for a high ranking and may, therefore, trigger an automatic, high-quality, organic link exchange. This is one of the most brilliant things any marketer or SEO specialist can do to ensure success with their website redesign project.
One of the most important things any marketer or SEO specialist can do to ensure success with a website redesign project is to incorporate SEO. Link building and other forms of organic SEO will boost your chances of being noticed by major search engines like Google and help grow your user experience. A user experience is essentially what makes a website appealing to customers. If a customer is satisfied with how a website looks or feels, they will most likely spend money and recommend it to others. Therefore, ensuring that your digital marketing strategies incorporate SEO and link-building techniques will boost your chance of making it big in the eCommerce web design world.
An example of a good eCommerce web design SEO strategy might be something like following the Beach SEO strategy, which, as the name suggests, revolves around optimizing your site for search engines like Google and Yahoo! You could use such techniques as using long-tail keyword phrases, using SEO friendly Meta tags and strategically placed ALT tags. However, the essential thing that you must remember is that you must incorporate a keyword strategy. An excellent example of this strategy is something like “SEO Beach SEO,” which would have the following ingredients; a keyword, preferably one related to the beach, something like “beach house furniture,” and then, ideally, a picture or graphic about beach house furniture, to increase visibility and traffic.