SEO Tips When URLs Differ for Mobile and Desktop

SEO Tips When URLs Differ for Mobile and Desktop

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If you continue to have a separate cellular eCommerce website, which means that you’ve totally different URLs for cellular and desktop, your SEO requires additional effort.

Thanks to Google’s mobile-first index — which ranks your desktop and cellular websites primarily based on indicators out of your cellular website — implementing distinctive annotation metadata and redirects is extra essential than ever.

Ecommerce website house owners are inclined to dismiss cellular buying, as there are usually fewer conversions on smartphones. But cellular buying is on the rise. During November and December final yr, customers on cellular units accounted for 60 p.c of the site visitors and 40 p.c of the gross sales on-line, in line with Adobe’s vacation 2018 research.


Thus optimizing a website for cellular search needs to be a precedence. The investigation stays a gateway for customers. When they should match discovering present concepts and making purchases into their busy lives, they in all probability Google it on their telephones.

Those customers gained’t discover your website after they’re determined to make a fast present resolution if it isn’t optimized for cellular search.

Responsive websites are, for essentially the most half, already appropriate for cellular search, presuming they use the meta viewport tag and cross Google’s mobile-friendly check. But when your cellular URLs are totally different, observe these steps.

Annotation Metadata

Annotations are a single line of code that’s inserted, on this case, in each cellular and desktop pages. They assist engines like google perceive the connection between the 2 pages of comparable content material.

If the URL for the desktop web page is, you would come with an alternate hyperlink tag that factors to the identical web page on the cellular model, equivalent to this:

On that cellular web page with the URL, you’d embody a hyperlink canonical tag that factors to the identical web page on the desktop model of the positioning, as in:

Use the annotations to check with the pages which can be essentially the most related. In this case, the desktop /product-page-42/ is paired with the cellular /product-page-42/ as a result of the content material is similar. So, for instance, you wouldn’t use annotation metadata to ascertain a relationship between the cellular /product-page-42/ and the desktop house web page.

You can even implement annotations in your XML sitemap, however this isn’t seen in apply as usually and may be difficult to check and troubleshoot.

 Automatic Redirection

Automatic redirection is extra sophisticated. First, you need your server to detect the consumer’s consumer agent requesting the web page — equivalent to a Chrome desktop browser or a cellular Safari browser — and serve the right cellular or desktop model when he enters your website. It is an “HTTP redirect.” It can even do Redirects in JavaScript for this objective, however they’re slower than HTTP redirects and, thus, needs to be a secondary possibility.

In this manner, customers utilizing a smartphone can be redirected to the cellular model of the positioning, even when they sort or click on a desktop URL.

Redirects that work in a single route solely, usually from desktop to cellular, are “unidirectional redirects.” “Bidirectional redirects” are higher as they make sure that customers on a desktop laptop who request a cellular URL are redirected to the desktop model.

Always redirect to the related web page for that gadget sort. For instance, if a cellular shopper enters on the desktop web page at, flip him to the cellular model of that very same web page at, not the house web page.

In the footer, embody HTML hyperlinks between the totally different variations of the identical web page. These hyperlinks allow customers to decide on the understanding of the positioning — desktop or cellular. Occasionally it’s useful to make use of the desktop model from a cellular gadget for added performance or content material.

For that purpose, it’s important to redirect primarily based on gadget sort on the entry web page solely. After the primary web page, if a customer chooses a form that doesn’t match her gadget, your website must honor that want.

For extra, see the “Separate URLs” article on Google’s builders’ website.


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