Local SEO services in Richmond, VA, are crucial for your business. With over 46% of all searches on Google are local, any local business must have a local SEO strategy that propels your business forward. So, why is local SEO important? It’s important because there’s a lot of people searching for your products or services online.
According to recent research reports, about 89% of people search for a local business on their smartphone at least once a week, with 58% searching daily.
What Exactly Is Local SEO?
Local SEO is similar to organic SEO in Richmond, VA, with an additional geographic component. The ultimate goal is to rank your business high in the search engine results (SERPs) for local searches. For example, there’s no point in a New York plumber ranking high in Houston’s local search results. So, it’s crucial to have a proper local SEO plan to increase your organic local traffic.
Local SEO Tips
Claim Local Business Listings
When you list your business online, duplicate listings accumulate under your business name. Remove any duplicates, claim your listing, and make sure the information is accurate and up-to-date.
Add Location Pages
Create location-specific landing pages for each business location to help search engines easily locate your listing and deliver the appropriate location to the searcher. Must include the suite number, street name, avenue, road name, and more to match the search query.
Check NAP Consistency
Did you know users across the internet rely on your business listings for the correct information? So, your SEO must be easy and quick for the searcher to identify. Your business name, address, and phone number (NAP) need to be consistent everywhere for search engines to serve your business as a result for the searcher. Include LLC, Co., or Inc., if any, to your business name and ensure that it’s consistent everywhere.
Reviews are essential, and it allows your listing to stand out from your competitors. It helps you rank better and earn more profit. This is because many searchers see five stars, and they immediately know their peers highly recommend your business.
Utilize social media platforms as it’s a great way to stay in front of your audience. Search engines will crawl and pull search results from your social platforms, such as Facebook and Twitter.
Local SEO isn’t a standalone endeavor. It would help if you had the right local SEO strategy to increase your organic traffic, find more leads, and grow your business. Contact your digital marketing agency in Richmond now!