According to the Statista Research Department September 2021 report, 2853 million people use Facebook, 2291 million people use YouTube, 2000 million people use WhatsApp, 1386 million people use Instagram globally. People’sPeople’s growing dependency on social media shows how social media captures people’s people’s attention daily. Using social media has become as vital as completing mundane tasks such as brushing teeth or bathing.
Social media has become one of the primary weapons used by brands and advertisers to seize an audience as it helps to reach a large number of people within seconds of posting an ad. It also reduces your costs and makes your ads reach your potential audience.
Now, how do brands promote themselves on social media?
The majority of the brands create social media posts to grab the audience’s attention. This is because, firstly, they can be made at less cost; secondly, it is straightforward to attract the audience with their presence as it is available at just a swipe.
A social media post gives you a complete summary of the product or service you wish to advertise. The more detailed and well-researched your position is, the more effective it will be. Unfortunately, many social media marketers share the same post across multiple social media channels, which may not be very productive. In addition, all social media platforms are unique and have their specific target audience. Therefore the concept of one size fits all doesn’t work here.
- Benefits of Social Media PostAids in faster and easier communication.
- It helps to increase brand awareness and visibility.
- Enables us to achieve higher search engine results page rankings.
- Builds loyalty and goodwill towards the brand.
- Creates public relations, which again helps to establish the brand.
- Broadens audience reach.
- Points to keep in mind while creating a Social Media Post
Pursuing research is crucial to creating an effective social media post. It gives you a pathway to work to don’t get deviated. You can start your research by outlining your social media post and then begin your research around it.
Using fancy and unique words sounds very fashionable and hip. Still, when you aim to reach the most significant chunk of your potential customers, you need to use language and phrases that are easy to understand. Therefore, you must use simple language and standard terms so that people can know what you are aiming at
The use of regular text becomes very monotonous, and often the audience loses interest while going through a piece of heavy textual information. The use of images and videos breaks the dull tone of the text and gives the audience a breath of fresh air.
People nowadays want instant results and feedback. Giving lengthy and bulky details will bore the audience, and they will quickly swipe off your post; thus, you must add only relevant information and keep it short and straightforward.
Add Call to Action Button
Your sole aim for creating a social media post is to fulfill some action- be it increasing the website traffic, sales, leads, or brand awareness, you need some action button to check the conversion rate. A call to action button serves as an action hero, which triggers the code and helps us analyze how many people are interested in our product/service.
- 10 Steps to create a Social Media Post
Step 1: Identify the Concept
The foremost step is identifying and analyzing the concept you wish to create the post on. Next, you will strategize how you want to portray your idea and what information and points to add.
Similarly, based on the concept, select your Target Audience. Conduct target market research through interviews, surveys, and analytics to discover the demographic information to create the buyer’s persona.
Select the tool where you wish to create your social media post. The selection of a device is one of the indispensable steps for creating a social media post. There is a wide variety of tools available in the market, and you need to pick a device that suits your requirement and offers you the best possible result.
Tools for Creating Social Media Post
- Adobe Spark
- Pablo by Buffer
Step 4: Select the Dimensions
Check the dimensions that are needed to create a post. Ideally, 1:1 is the dimension for a Social Media Post. You can select the dimensions as 1080×1080 or 120×120; make sure they fulfill the ratio 1:1.
Select a background that matches the concept that you wish to present. The location must be as plain as possible without too many elements, as this will serve as a base for our post.
Place the logo of the company for which you are creating the post. Keep in mind that the logo size should not be enormous. It should be visible enough but should not scream for attention. Ideally, it should place in any one corner of the post.
Step 7: Placing Creatives
A picture speaks a thousand words. This saying is there for a solid reason; people don’t have the patience to read all the textual information; they want to glance at the post and then move on. Hence, images, infographics, and Gifs are powerful attention grabbers that explain all about the position in seconds.
- Use a headline with a maximum of 60 characters.
- Use numbers in your headlines, as they help in engagement.
- Ask a question, trigger curiosity or emotion.
- Create urgency in your words so that the audience can take prompt action.
You may also create a Sub-headline (maximum 15 words) to give the readers another reason to click.
- Add 50-60 words of content and not more than that as the audience isn’t interested in reading lengthy texts. So keep your information to the point and crisp.
- Always use Active over Passive voice as active voice promotes a more engaging conversation.
- Put your audience first; use you instead of us or we.
- Make sure your copy matches the visual content for communicating a more unmistakable message.
Adding Special Characters, Emojis and Hashtag
Special characters and emojis enhance the visual performance and make your text stand out, but don’t overdo it by adding all the elements in one go.
Using trending hashtags increases the visibility of your post. According to the social media platform you select to publish your post, add hashtags.
Step 9: Font and Color Setting
Decide the font you want to keep for the post and stick to the same font throughout. Consistency is the key to making our site look professional. Correct font usage that compliments your post proves vital for attracting the audience. Also, the color setting for a social media post can make or break things for the marketer. Always stick to the brand’s color palette as brand recognition increases by 80% if we use a stable color scheme throughout.
Step 10: Check Alignments
The alignments are the aesthetics of the social media post. The overall look of the social media post and its visual theme function as a magnet for the customers.
The core message or image should be in the center of the post. There should be proper and equal spacing on all the margins. The text and all the elements should not spill outside the margins as it disturbs the whole layout of the post.
Once these elements are added and fixed, your post will be published on social media platforms.
The above ten steps on creating a social media post explain the details behind the essentials of a social media post. The social engagement does not end at one social media post; the idea here is to maintain the regularity of posting on the social media platforms.
There is a growth of art on social media, so do not shy away from experimenting with something; you never know when your idea gets clicked and becomes a sensation overnight.
Want to learn how to create a social media post professionally? Enroll yourself in a Digital Marketing Course.