Growth hacking is a rapidly growing subfield in online marketing focused on the fast growth of an organization. It’s also known as strategic marketing, monetization, or simply marketing for development. The core growth hackers’ formula is simple: get more people to do the same thing (that is, visit your site). That means that it isn’t so much about what you do (although that’s important), but how you do it. Thus, it is often considered a strategic Internet marketing approach. It’s one where you apply the old-school techniques of conversion marketing, content marketing, and pay-per-click, all while harnessing the power of social networks and search engines to promote your business.
Many businesses have heard about growth hacking before, but few understand it or how it works. Growth tactics are those little things you can do to help your business grow by creating more ways for people to access your site, or blog, or whatever else you’ve got going. For example, you may want to hire someone to build email lists for you, offer advice on article promotion, or start giving away something of value, such as a mini e-book. Essentially, you want to create more avenues through which people can find you and make money.
In this day and age, you need to think about the impact growth hacking has had on your own business. As marketing yourself online becomes more competitive, it’s important to consider growth hacks to attract more traffic and bring in more potential clients. It doesn’t mean you have to be overly aggressive, but you need to add something that makes you stand apart from your competition.
For example, social media has opened up a whole new world of internet marketing. If you haven’t considered using social media for your benefit, now might be the time to start. Social media is a highly effective tool for generating growth hacking tactics – you don’t even have to be technically gifted! The best growth hacks target highly targeted audiences that are highly interested in what you have to offer.
One of the most effective growth marketing tactics is a well-thought-out ‘traffic source’ – this can be a free tactic or one you have to pay for, but either way, the aim should be to increase your website’s exposure. Many sites have started using newsletters as their primary traffic source – in exchange for a small fee per month, you can let the world know about your website. These newsletters usually include some kind of growth hacking information and can, in turn, lead to more visitors. The trick is to keep these newsletters fresh and exciting so people keep reading them.
Another growth hacker tool is the growth funnel – this is where you set up an automated system that continues to build your list week by week. It is one of the most effective marketing methods because people make a strong relationship with a marketer through their list and are willing to spread the word if they think their needs are being served. The growth funnel method is also highly effective in this respect because people are more likely to purchase from someone they have personally agreed to do business with.
However, growth marketing does not happen by itself – it needs to be given focus and an efficient system to run. Once a marketer has figured out how to grow their lists organically, they need to stay on track with the growth hacking. The best growth marketing tactics are sustainable and don’t require a massive change in the marketing strategy or financial commitment. For example, suppose you find yourself struggling with a particular aspect of your marketing, such as email marketing. In that case, it’s essential to look for a service that will help you streamline your campaigns and make sure your messages get to their target audience.
Similarly, if you find that you are getting a lot of spam in your inbox, then you’ll need to find a way to deal with that to grow your lists organically. A good growth hacking tactic ensures that a large proportion of your marketing is tailored to the audience that is receiving your emails. For example, if you are emailing business owners, then ensure that most of the content you send them is relevant to their industry and that a specialist writes the content. If you are emailing ordinary consumers, then ensure that the content is more conversational and informal, with the occasional personal message thrown in for variety. By considering these factors, you should be able to grow your user base very quickly. Growth Hacking In The Social World