Growing websites widely adopt search engine optimization to gain online visibility and popularity. Even though SEO is effective, it is not easy now. The regular search engine updates have made it essential to optimize various aspects of a website to make it rank higher.
There are seven significant SEO signals which will help improve your Google ranking:
1. Keyword Research
Keywords are essential for any website to rank well on search engines. Keyword research is a vital aspect of an SEO campaign as it gives an idea of which internet users are using keywords to look for your website. It would be best to figure out keywords with a high search volume but low competition, which will help rank better. However, these are limited as competitors also make use of similar ones. The best option is to include long-tail keywords specific to your page, improving the chances of getting listed for relevant searches.
2. Optimize Technically
Your website should be technically optimized so that Google can read your website’s text and code.
The URL structure should be kept below hundred characters long, use dashes instead of underscores and skip special characters.
Frame a unique title tag that includes primary keywords at the beginning of the title.
You should have a different meta description page for each page consisting of one or two sentences describing the page.
Duplicate content should be kept track of and solved to avoid confusion for search engines.
An XML site map is essential for the website and should be submitted to Google webmaster tools to get the content checked. Updating and re-submitting it is required every time new content is added.
3. Ease Of Use
No matter how good your website’s content and design are if it is not easy for users to find what they are looking for, it does not make sense. Therefore, emphasis has to be laid on the usability of the website.
Labeling content is essential for users to quickly find what they are looking for.
Easy and smooth navigation should be focused on so that users can access other pages apart from the home page.
Including good quality content with relevant keywords and crisp information will retain visitors’ interest.
4. Quality Content
The prime focus of SEO is good quality content which is why it is significant to invest money for updating your website with fresh and engaging information.
Uploading new content in the company blog can help gain quality links and increase the website’s authority.
Promoting e-books properly can bring in new links.
Focusing on visual content like infographics and charts attracts visitors easily.
5. Use Social Media
Working on and implementing a good social media strategy is sure to work in your favor. For this, you need first to understand your target audience and use a few specific social media channels where they are most active.
Try to connect to people who have many followers on social media as information will be shared quickly.
6. Link Building Exercise
Adhering to link-building exercises is essential to improve the website’s credibility. One effective way is guest blogging.
7. Create a Responsive Website
Having a responsive website is crucial as it is compatible with mobile devices, tablets, and laptops. This will surely bring about better visibility and popularity, slowly increasing page rankings.